Ponzi Vineyards Unveils New Packaging for 2011 Wines

FOR IMMEDIATE RELEASE
Contact: Laurel Dent, 503.628.1227 or laurel@ponziwines.com

 

Ponzi Vineyards Unveils New Packaging for 2011 Wines

The winery’s signature line  gets a facelift and new wines are incorporated into the line up.

 

BEAVERTON, OR, March 16, 2012--- One of the state’s leading innovators, Ponzi Vineyards, continues to set the pace with a fresh look for their signature wines.

The winery reveals new packaging this month with its national release of the 2011 Ponzi Pinot Noir Rosé. In early April, 2011 Ponzi Pinot Gris and Pinot Blanc will follow, donning the new look.

“We felt our signature line needed more cohesion and we wanted the high quality of the wine to be reflected in the package,” explains Maria Ponzi, Director of Sales and Marketing.

The refreshed labels feature a lighter, simplified design with a cream background. The vineyard image, a photo of the winery’s 42-year-old Estate Vineyard, has been softened, resembling an illustration. The photo has been re-cropped to emphasize the rows of the historic site.  

Several elements remain similar, with only subtle changes from the previous label, to maintain continuity between the new and current labels. The logo benefits from a slight increase in size, with the Oregon varnish fading subtly into the background. The varietal text, region and vintage are realigned for easier reading.

The new direction is clean, streamlined and sophisticated. The signature line features the winery’s ready to drink wines, offered at an approachable price point.
The wine formerly known as Ponzi “Rosato” Pinot Noir Rosé, loses the Italian “Rosato” from its name and is now bottled in a Burgundy-style, eco-glass, consistent with the rest of the line.

Other changes include incorporating Ponzi “Tavola” Pinot Noir, the winery’s first tier Pinot, into the lineup. The “Tavola” name will remain. Also included in the packaging update, are new cream case boxes to coordinate with the labels.

For more than four decades, Ponzi Vineyards has practiced a philosophy of innovation, experimentation, sustainability and achieving consistent excellence in their wines. Over the past 20 years, the winery and vineyards have been operated under these same guiding principles by second generation Winemaker, Luisa Ponzi, Director of Operations, Michel Ponzi and Director of Sales and Marketing, Maria Ponzi.

Ponzi Vineyards’ 30,000 square foot, state-of-the-art winery and 120 acres of certified sustainable vineyards, recognize the winery’s commitment to environmental responsibility throughout its operation. Ponzi Vineyards continues to set the bar for Oregon wines and remains at the forefront of the nation’s top wine producers.

Ponzi wines are nationally distributed by Wilson Daniels Ltd. Look for the 2011 Ponzi Pinot Noir Rosé in the national market beginning mid-March.


 

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